Who We Are
Sierra Madre Analytics got its start in September 2023 as an informal brand attached to a series of consulting engagements Ricardo Alatorre participated in to keep himself busy. Over time, these engagements grew into a strategy & analytics practice.
We found our clients were often scrappy upstarts who had the agency and gumption to get things done - getting new products & services out the door, making sales, keeping their businesses in the black. However, they often struggled in developing their staff and making the most of their firms’ data. More often than not, this hindered their growth, made major business decisions dependent on guesswork, and kept stakeholders in the dark when it came to assigning credit or blame for an initiative’s success.
We thus decided to focus on providing not just consulting services but operational enablement focused on data analytics as well.
What We Do
The brunt of our services is in developing operational diagnostics, piloting more effective ways of getting work done, and providing the upskilling necessary to keep the flywheel going once an engagement ends. It’s essentially a mix of traditional management consulting and operational enablement focused on helping clients develop their own data analytics capabilities and workflows.
This work can take many forms, be it implementing operational metrics reporting to get periodic snapshots of how the business is doing, piloting machine learning models to support decision-making, or simply training staff in how to execute rigorous A/B tests to make sure product & operational changes are truly driving the business forward.
The through-line tends to be the same - demystifying quantitative methods for clients and helping them take empirical approaches to management. Clients already bring their entrepreneurial attitude to the table - we simply help them make the most of it.
Professional Background
Ricardo Alatorre’s previous corporate role was as a Senior Program Manager at Amazon Web Services, where he focused on sales value engineering and developing Go-to-Market strategy for a variety of cloud-based enterprise solutions. After leaving Amazon, he decided to work as an independent analytics consultant, and found he enjoyed it.
He received his M.B.A. from the University of Chicago Booth School of Business. Prior to business school, he worked on commercial analytics for renewable energy development at Cemex after a stint in management consulting. He proudly holds a B.A. in Mathematics from Columbia University.
