Who We Are
Sierra Madre Analytics (SMA) got its start in September 2023 as an informal brand attached to a series of consulting engagements Ricardo Alatorre participated in to keep himself busy.
Mr Alatorre found his clients were often scrappy upstarts who had the agency and gumption to get things done - getting new products & services out the door, making sales, keeping their businesses in the black. However, they often struggled in developing their staff and making the most of their firms’ data. More often than not, this hindered their growth, made major business decisions dependent on guesswork, and kept stakeholders in the dark when it came to assigning credit or blame for an initiative’s success.
Mr Alatorre thus decided to focus on supporting his clients by providing operational enablement focused on data analytics.
What We Do
The brunt of SMA’s work lies in developing operational diagnostics, piloting more effective ways of getting work done, and providing the upskilling necessary to keep the flywheel going once an engagement ends. It’s essentially a mix of traditional management consulting with a particular focus on helping clients develop their own data analytics capabilities.
This work can take many forms, be it implementing operational metrics reporting to get periodic snapshots of how the business is doing, piloting machine learning models to support decision-making, or simply training staff in how to execute rigorous A/B tests to make sure product and website changes are truly driving the business forward.
The through-line tends to be the same - helping clients demystify quantitative methods and take empirical approaches to management. Clients already bring their entrepreneurial attitude to the table - SMA simply helps them make the most of it.
Professional Background
Ricardo Alatorre’s previous corporate role was as a Senior Program Manager at Amazon Web Services, where he focused on sales value engineering and developing Go-to-Market strategies for a variety of cloud-based enterprise solutions. After leaving Amazon, he decided to work as an independent analytics consultant, and found he enjoyed it.
Mr Alatorre received his M.B.A. from the University of Chicago Booth School of Business. Prior to business school, he worked on commercial analytics for renewable energy development at Cemex after a stint in management consulting. He proudly holds a B.A. in Mathematics from Columbia University.
